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The MoSS — The Museum of Street Style
Mission

Mission

Our mission

To preserve, study, document, and celebrate street style as one of the world's most influential forms of cultural expression.

Our vision

To become the world's leading institution dedicated to understanding the relationship between street style, identity, history, fashion, music, politics, technology, and contemporary culture.

Founding philosophy

  1. 01

    Credit the originators

    We document the people and communities who create culture, not only those who commercialise it.

  2. 02

    Cite everything

    Historical claims are published with references. Where we are uncertain, we say so.

  3. 03

    Respect consent and rights

    Images and stories are published only with authorisation and clear credit.

  4. 04

    Think in centuries

    We build records, systems, and relationships meant to outlast trends.