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The MoSS — The Museum of Street Style
The MoSS / Programme

The MoSS Institute

Street style is a subject of study.

The history of street style extends beyond clothing.

It intersects with anthropology, sociology, photography, music, architecture, migration, politics, and the changing life of cities.

The MoSS Institute is a developing research initiative dedicated to advancing the documentation and study of these relationships.

Its purpose is to establish a rigorous foundation for the museum's research, exhibitions, collections, and future educational activities.

01Why an Institute?

Culture deserves rigorous study.

Street style is frequently discussed through trends, brands, and influential personalities.

These perspectives can be useful, but they do not always explain the social and historical conditions through which style develops.

The MoSS Institute is being conceived to support a deeper understanding of street style as cultural evidence.

Our proposed research approach connects material objects with personal testimony, visual documentation, historical sources, and the broader conditions of everyday life.

We believe that serious scholarship can help preserve histories that might otherwise remain fragmented or overlooked.

02Research areas

Questions that connect culture.

  1. 01

    Street Style & Identity

    How clothing communicates individual and collective identity.

  2. 02

    Music & Cultural Movements

    How musical communities shape the language of fashion and appearance.

  3. 03

    Migration & Cultural Exchange

    How people, garments, ideas, and traditions move across geographic boundaries.

  4. 04

    Photography & Visual Memory

    How photographs document, interpret, and influence the history of style.

  5. 05

    Objects & Material Culture

    How garments and everyday objects reveal social and historical meaning.

  6. 06

    Cities & Public Life

    How urban environments shape the ways people dress and express themselves.

03Founding research principles

How we approach the historical record.

The MoSS intends to develop research practices grounded in accuracy, transparency, cultural sensitivity, and appropriate attribution. Its founding research principles include:

  1. 01

    Evidence

    Historical claims should be supported by identifiable and credible sources.

  2. 02

    Context

    Objects and images should be examined within the circumstances in which they were created and used.

  3. 03

    Attribution

    Creators, participants, communities, and rights holders should be appropriately acknowledged.

  4. 04

    Complexity

    Research should recognize uncertainty, conflicting accounts, and the multiple influences behind cultural movements.

  5. 05

    Responsibility

    The documentation of personal and community histories should consider privacy, consent, cultural sensitivity, and potential harm.

  6. 06

    Access

    Research should be communicated in ways that encourage public understanding without compromising ethical or legal obligations.

The MoSS Institute / Document 001

Working title

Founding Research Charter

Target publication
June 2027
Status
Planned

In development

Target: June 2027

The Founding Research Charter will outline the principles, methods, and ethical considerations guiding the Institute's future work.

It will address historical research, source evaluation, oral histories, archival documentation, attribution, and public access.

The document is currently planned as part of the Institute's development.

First research brief

Working title

The Street as Archive

Target publication
June 2027
Status
Planned

Research question

How can photographs, garments, publications, and personal memories be used to document the cultural history of everyday dress?

Proposed scope

A focused introductory research brief exploring methods for documenting street-style history.

06Future Institute programmes

A foundation for future scholarship.

As The MoSS develops, the Institute may expand to support collaborative research, oral history initiatives, archival projects, educational programming, and scholarly publications.

These possibilities will be shaped by the institution's resources, professional expertise, and partnerships.

Potential future initiatives include:

  • Research FellowshipsFuture possibility
  • Oral History ProjectsFuture possibility
  • Academic CollaborationsFuture possibility
  • Public LecturesFuture possibility
  • Research PublicationsFuture possibility
  • Archival WorkshopsFuture possibility
  • Educational ResourcesFuture possibility
07Research inquiries

Contribute to the conversation.

The MoSS welcomes preliminary inquiries from researchers, historians, educators, archivists, and individuals whose expertise may contribute to its developing research program.

Founding milestones

Building The MoSS

The Museum of Street Style is being built one carefully researched project at a time.

These are development targets and are subject to change.

  1. December 2026

    First Journal Publication

    Development target

  2. March 2027

    Inaugural Digital Exhibition — Target Opening

    Development target

  3. April 2027

    First Digital Collection Records

    Development target

  4. May 2027

    New York City Profile

    Development target

  5. June 2027

    Institute Research Publications (this programme)

    Development target